Market Analysis Proposal

a minute read

The market analysis proposal is a method through which businesses will approach the gauging of either their existing or potential market. This is done as a part of an overall business plan. It helps understand risk potential that would be detrimental to the company. This is necessary to incorporate changes in any market strategy already implemented or about to be implemented. This should contain feedback from existing customers and from potential customers. It is essential that the product or services that are to be launched are given center stage in this proposal. The market analysis proposal must clearly chalk out the approaches to be taken for the analysis.

Sample Market Analysis Proposal

Name of Company: Enfield Mobile and Co.

Analysis by: Mr. Ying Lee

Date: 22.2.2012

Product Overview:

Name of Product: K2345 Mobile Phone

Tentative period of launch: 14.5.2012

Price of product (not final price): $100 per phone

Objective: To launch a comparatively affordable phone for consumers with a tight budget but unwilling to compromise with quality and wide array of phone features.

Market Analysis Overview:

  • Target Market: Families with tight budgets.
  • Mobile Phone Market: 33%
  • Current Competition: 20%
  • Consumer response to all additional features: Positive response- 55%
  • Potential Profit share within the market: 0.1%
  • Risk Possibility: 0.9%


  • Several factors need to be considered in terms of the packaging and look of the phone due to the several features introduced.
  • Potential risk is higher than profit; so there needs to be a review of the overall product.


Facebook Twitter LinkedIn Whatsapp Pocket

Related Posts:

A content analysis research proposal is a document which highlights the tenets of a content analysis research project. Content analysis is a mode of research which establishes the presence of recurring words, themes, concepts or dies in a text or across a broa...
A bakery business proposal is a proposal which takes into account all the necessary details of a bakery business. All areas of consideration are addressed and all plans clearly outlined so that the bakery business proposal proves to be a valuable document. The...
Retail business proposal helps an individual to outline his objectives and plans related to his business. Inorder to make the proposal valuable to the potential customers and clients, this kind of proposals must define the goals, problems etc with clarity. P...
A finance research proposal is a document consisting of a proposal on research of financial matters. It must be encoded with expert advice so that the firm does not have to face financial losses. Corporate finance is an advanced course taught in higher classes...
Church Funding proposal is presented by the church authority for the maintenance and other related services of the church. Such kind of proposal must be constructed articulately so that the people find it worth investing for the name of god and worship place. ...
A product design proposal is an official document of a company or organization, which is issued when it proposes to design a product for any other company or organization. The proposal should include the kind of designing services that the company offers and a...