Market Entry Proposal

a minute read

The market entry proposal is created by companies who wish to specifically extend their business to a particular market. This could be in a different geographic location altogether or a different market type in terms of a new product being launched. This proposal must be created only after proper research has been made of the market that has been targeted. It is important to gain proper information of the product or products that are to be introduced to the new market and create strategies accordingly. It is essential that the market entry proposal is in adherence to the mission and vision of the company as well.

Sample Market Entry Proposal

Name of Company: Bruce Cola Co.

Proposal created by: Andrew Cooper, Head of Marketing and Sales

Date: 5.6.2011

Proposal Summary: To introduce the cola beverage to the German market and create a harmonious and profitable connection between the U.S and German beverage market.

Current German market conditions:

  • Positive and open to new foreign companies.
  • Consumers are favorable to cola beverages.
  • Lack of non-alcoholic beverages makes it an appropriate market to introduce Bruce Cola.

Target Market: Children above 9, youngsters and adults below 60.

Entry Strategy:

  • Create an advertisement campaign using different social media to gauge response.
  • Supply cola drinks to only the capital of Germany.
  • Select stores, approximately 16, will be initially given the charge for the distribution in the first 2 months.
  • For the unlikely event of loss by 34% for the first 4 months, reserve of $1 million has been kept at hand.


Facebook Twitter LinkedIn Whatsapp Pocket

Related Posts:

A bakery business proposal is a proposal which takes into account all the necessary details of a bakery business. All areas of consideration are addressed and all plans clearly outlined so that the bakery business proposal proves to be a valuable document. The...
Retail business proposal helps an individual to outline his objectives and plans related to his business. Inorder to make the proposal valuable to the potential customers and clients, this kind of proposals must define the goals, problems etc with clarity. P...
A coffee shop business proposal is a document which outlines the salient features of a coffee shop business venture. All important areas of concern must be addressed and all doubts clarified in the proposal. It must be clear and comprehensive and easy to grasp...
Church Funding proposal is presented by the church authority for the maintenance and other related services of the church. Such kind of proposal must be constructed articulately so that the people find it worth investing for the name of god and worship place. ...
A project funding proposal gives complete details of the requirement of funds for a project by any company or organisation. It clearly mentions the project details, the funds required, and the benefit that the fund-lenders will get after the completion of the ...
Construction project proposal is presented by any construction organization proposing their need for any construction project work. Such proposals must enunciate the important points efficiently so that the intended audience could get a clear idea of the ongoi...