A product placement proposal identifies the manner in which a particular product can be marketed and publicized, or shown in the visual or aural domain, without the use of conscious advertisements. For example, a certain product can be publicized by its presence in a film, or in a game show, or even in a football match. Such product placement proposals must allude to all the important aspects of a product placement project.
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Sample Product Placement Proposal:
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Name of company presenting the product placement proposal: Marketing Whiz Inc.
Date of submission of product placement proposal: 2nd March 2011
Name of company for which the product placement proposal has been created: Dina’s Inc.
Name of product: Fizz Soft Drink
Nature of product: Aerated drink targeted at the youth, having no added preservatives and zero calories.
Some extracts from the actual product placement proposal:
- We intend to use cinema as the primary means of exhibiting your soft drink product beyond an advertising medium.
- We shall do this by using our excellent connections in the movie world, and getting only the biggest and the most renowned studios to agree to display your product in an unobtrusive, yet conspicuous, manner in their films for a certain period of time.
- We shall also ensure that the product is displayed in a manner that catches the eye. The duration of the advertisement shall depend on you. We merely channelize our resources to get the job done for you.
We hope you will accept our proposal. We look forward to working with you. Please contact us at: 343346745675