Although the food industry is one of the most booming industries in the world today, getting a new food product noticed in the market still remains a difficult zone. While the inevitable regulations and inspections are tedious enough to test ones patience, making a breakthrough in a market where customers still prefer to stick to tried and tested products, marketing a new food product is extremely challenging. Food product proposals thus must be drafted craftily so as to influence distributors to the maximum effect to give an affirmative reply.
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Sample Food Product Proposal
Title of the proposal: Food Product Proposal for Chocolate Rum Cookies.
Proposal made by: Crunchy Cookies Private Limited.
Proposal for: Warne Cookies Dealers and Distributors.
Description of product in concern: Chocolate rum cookies are the latest offering from the palate of Crunchy Cookies Private Limited. The cookies aim to capture the imagination of foodies across age and cultures. They are delicious and yummy and intend to make its mark in the food market both as a reliable snack and a tasty dessert.
Ingredients used:
- Fine quality dark chocolate
- Flour
- Baking powder
- Eggs
- Dark rum
- Ground hazel nuts
- Unsalted butter
- Salt to taste
- Icing sugar for topping
Packaging and storage: The cookies are well packaged in festive boxes. They are also supposed to be packed in plastic packs for regular small-scale use. The products should be stored in cool places in moderate temperature away from moisture.
Marketing Strategies:
- The primary target customers would be kids and youth.
- Innovative advertisement strategies must be adopted to market the product.
- Creative animations may be used or celebrity youth icons may be roped in for endorsement of the product.
Budget: A budget of 645800$ has been sanctioned for successful launch and marketing of the product.
