Sample Proposal for a New Job Position

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[Your Name] [Your Address] [City, State, Zip Code] [Email Address] [Phone Number] [Date]

[Recipient Name] [Recipient's Title] [Company Name] [Company Address] [City, State, Zip Code]

Dear [Recipient's Name],

I am writing to propose the creation of a new job position within [Company Name]. After careful analysis and consideration, I have identified an area of improvement that could greatly benefit the company and contribute to its continued success.

Position Title: Sales Development Representative

Objective: The Sales Development Representative (SDR) will play a crucial role in driving sales growth by generating qualified leads, nurturing prospects, and supporting the sales team in closing deals. This new role will enhance the company's sales process, improve efficiency, and increase revenue opportunities.


  1. Lead Generation: The SDR will proactively identify and reach out to potential customers, utilizing various channels such as email campaigns, cold calling, and social media platforms to generate leads and create opportunities for the sales team.
  2. Qualification and Nurturing: The SDR will evaluate leads based on defined criteria, qualifying them as viable prospects and nurturing those that require additional engagement. This will involve conducting exploratory calls, offering product knowledge, and explaining the value of our solutions to potential clients.
  3. Collaboration with Sales Team: The SDR will work closely with the sales team, providing them with qualified leads, helping to arrange appointments, and preparing necessary documentation to support the sales process. The SDR will ensure a smooth handoff between lead generation and closing deals.
  4. Sales Analytics and Reporting: The SDR will analyze sales data, monitor metrics, and prepare regular reports, identifying trends, opportunities for improvement, and areas where additional support may be required.


  • Bachelor's degree in Business, Marketing, or a related field.
  • Minimum [X] years of experience in a sales or lead generation role.
  • Proven track record of success in lead generation and conversion.
  • Excellent verbal and written communication skills.
  • Strong organizational and time management abilities.
  • Proficiency in CRM systems and sales software.
  • Self-motivated, results-oriented, and able to work independently.
  • Ability to collaborate, build relationships, and work effectively within a team.

Benefits and Impact:

  • Increased lead generation: The SDR will proactively identify and engage with potential customers, resulting in a higher number of qualified leads entering the sales pipeline.
  • Streamlined sales process: The SDR will support the sales team by qualifying leads and providing necessary documentation, allowing sales representatives to focus on closing deals.
  • Revenue growth: The new position will contribute to increased revenue and business growth by driving lead generation, nurturing prospects, and improving overall sales efficiency.

Financial Considerations:

  • The proposed salary for the Sales Development Representative position is [$]. This includes benefits such as health insurance, paid time off, and retirement savings options.
  • Additional resources required include CRM software licenses, training, and ongoing professional development opportunities.

I am confident that the introduction of the Sales Development Representative role will have a significant positive impact on our sales growth and overall business performance. By investing in this new position, we will be better equipped to capitalize on market opportunities, enhance customer relationships, and drive revenue growth.

I am available to discuss this proposal further and address any questions or concerns you may have. Thank you for considering this request. I look forward to the opportunity to contribute to the continued success of [Company Name].


[Your Name]

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